Part 3 in a series on putting real estate data on the web with JSON-LD and schema.org vocabulary. Note to agent, team or brokers: This post explains how to get raw contact data about your business on your website. However, at the moment, this is not enough to get your business working google location search. To get your business … Continue reading Real Estate Data on the Web: Agents, Teams and Offices
You can publish raw data on your website for the search engines and this has massive potential for brokers and agents who want to drive traffic directly to their websites, but brokers will have to tell google through their websites. Schema.org is an RDF vocabulary created by Google, Yahoo and Microsoft that allows you to push raw data to the search engines … Continue reading Google doesn’t know it’s your listing.
In Part 2 of this series on the topic of real estate data on the web, I'll be looking at posting open house events as linked data with JSON-LD and the schema.org vocabulary. Here's an example of how google displays open house events in organic search results. Schema.org Event schema:Event is the generic class for events in schema.org. RESO Data … Continue reading Open House event data on the web with schema.org
In this insightful book Wu describes how every information and communications industry since the telephone has been taken captive by some ruthless monopoly or cartel. This pattern appears to be playing out in a similar fashion with the internet, and with the level of reliance we have as individuals and in our public and government infrastructure … Continue reading Recommended Reading: The Master Switch: the Rise and Fall of Information Empires
Brokers are building upstream to control where they send their data, but what happens when the only places to send data are controlled by the portals?