You can publish raw data on your website for the search engines and this has massive potential for brokers and agents who want to drive traffic directly to their websites, but brokers will have to tell google through their websites. Schema.org is an RDF vocabulary created by Google, Yahoo and Microsoft that allows you to push raw data to the search engines … Continue reading Google doesn’t know it’s your listing.
In Part 2 of this series on the topic of real estate data on the web, I'll be looking at posting open house events as linked data with JSON-LD and the schema.org vocabulary. Here's an example of how google displays open house events in organic search results. Schema.org Event schema:Event is the generic class for events in schema.org. RESO Data … Continue reading Open House event data on the web with schema.org